7 simple and effective SEO methods for Lawn Care & Landscaping Business
The quick SEO guide for lawn care and landscaping.
Your lawn care or gardening company can always use more things. You have tried some of the best marketing strategies for lawn and landscape. But ...
What you really want is for potential customers to find you on the internet. You want MANY or high-quality leads, without spending thousands on advertisements.
That is where SEO comes in.
SEO - or search engine optimization - helps your website score high when people in your area use Google to search for lawn or landscape services. Local SEO is a subcategory or SEO. In essence, the goal is to target people in your area.
So if you're in Florida, you probably don't want people from New York to find your lawn maintenance services. Fortunately, Google and other search engines (such as Bing or Yahoo) can tell where you are. All you have to do is score well, and people in your area will find your place!
In this article you will find out:
The function of SEO
How you can use it
Resources that will help you
Answers to the most frequently asked questions
Here are 7 simple and effective SEO methods that allow your services to be seen by future customers:
1. Optimize your pages for local keywords
To do well with local search, you must optimize for local keywords in the search results.
This requires research to determine which keywords apply to your pages and locale. Use tools such as Google's Keyword Search Tool to help you.
Here is a quick list:
[Your City] Landscaping - (i.e. Florida Landscaping)
[Your city] Lawn care services
Best cutting services in [your city]
After you determine your most important keywords, try using them on your web pages.
Be careful: avoid crowded pages. It will damage your SEO efforts if Google detects that you are trying to "game" the system.
2. Be consistent with your "NAP" data
NAP data means name, address and telephone.
If your NAP data is inconsistent, search engines will not rank your site for local results - meaning no one will find you.
Search engines search the web to find listings for your company. If you have NAP data that does not match, they will penalize you for it.
Make sure your data is consistent everywhere.
3. Make it easy to find your contact information
People don't want your contact information, so your top priority must be easily accessible.
You want to place it in different places (i.e. in the upper right corner and at the bottom of the page). You can consider making it bold with brightly colored text.
You want all or your contact details:
telephone number
physical address
operating hours
social media
all other means of contact
It is also wise to include your personal work number and at least one other contact option in your page headers, as well as your homepage.
4. Are you on "Google My Business?"
Mentioning your local business in Google My Business (GMB) is a must.
Why?
GMB is just like the Yellow Pages for the Internet, but much more popular ... oh, it's also free.
Without that you will not be displayed on Google maps. This is crucial for you to be found on Google - especially in mobile search (the most popular form of search).
In addition, GMB gives you the great opportunity to manage and highlight your customer reviews ... which is another essential aspect to rank your services in local searches.
5. How you can quickly optimize your metadata
This is one of the more "technical" SEO tips that we will give you here.
Metadata simply means data about other data.
In SEO terms, this refers to information that identifies and qualifies your website:
your page titles
your page descriptions
your headers and subheads, etc.
Page Title
Optimize it for your keywords and make it no more than 60 characters ... otherwise Google will cut it off.
Meta description
Make a fascinating and informative description of 154 characters or less.
Newspaper headlines
Make sure you only have one H1 tag (the top-level header) per page. It must contain your keyword for the primary page.
6. Where can you get relevant quotes?
A quote is when your "NAP" data (company name, address or telephone number) is referred online.
This is important if you want to score well on Google.
The easiest places to be quoted are online directory sites such as ...
- Yelp
- Manta
- Youtube
- City search
- Angie's List
- Superpages
- Yahoo Local
- Yellow pages
Fun fact: SEOMoz tells you which citation sites are popular in your region.
7. Collect and show reviews
Online customer reviews and testimonials displayed on your website ensure more local credibility (and local text).
It also offers amazing social evidence for your visitors and potential customers.
The SEO advantage lies mainly in the "local" aspect of the assessments; those are the same local names and cities that appear on your page.
How long do these SEO efforts take me?
Most of these methods can be implemented quickly, such as contact information, keyword research, metadata, and NAP consistency.
Schedule an hour each day for the coming days and you will turn this off quickly.
The others, such as Google My Business, local quotes, reviews and on-page optimization, will need more "water and fertilization".
Don't expect your page to shoot to the top of Google at night. Proper SEO takes time and attention to detail.
Can I do this type of SEO stuff myself?
Whether you can optimize your company's website for local SEO depends on your comfort level when editing or updating your website.
If you have built or helped build your site, you must be able to make all or most of the above changes yourself.
If you have not done this, send this article to the person or company that did it, or to another local web design agency. Ask them to ensure that your site is correctly optimized for search.
The costs must be minimal and they pay for themselves through traffic. Moreover, you receive even more leads as your site scores higher.
If You NEED any help contact us for Most Effective Landscape SEO Services.
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