Landscaping SEO: 6 Crucial Facts You Need To Know
There are homeowners and businesses in your community looking for the landscaping that you offer, but will they find you when they search online?
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To be the landscaping company that prospects choose, you need search engine optimization (SEO), a strategy method to score higher in the search results. With high-quality SEO services for landscape SEO, your company can strengthen its brand, increase its online traffic and generate new leads.
Find the 6 Crucial Facts About Landscaping SEO You Need To Know
1 # LEARN ABOUT LANDSCAPING SEO
If you want your landscaping website to appear at the top of the search results, you must create SEO-friendly content. When you create SEO-friendly content, you will be listed organically in the search results. This means that you do not have to pay search engines to rank your landscaping website like in the case of Search Engine Marketing (SEM).
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However, you must ensure that you follow the optimization process correctly to state your website. Writing SEO blogs is one of the best ways to start SEO for website modelling.
Although there are multiple SEO factors on the page and outside of the page to be considered for the optimization process, content is an important element that influences the ranking of your website.
Before you start SEO for website optimizing, it is important to note that optimization is a continuous process. Once you see your website appear in the search results for relevant keywords, don't stop there. For example, if you see your landscape architecture website appear in search results for keywords such as "landscape architecture," "residential landscape architecture," "commercial landscape architecture," and so on, you should also focus on other keywords. There will be many other keywords that people will use to search for garden architecture companies.
In fact, some people may specifically search for services that you offer, such as "sandblasting", "driveways of the area", "driveways of asphalt", etc.
In addition, you need to concentrate on consolidating the ranking of your website in the search results. This is because there are many competitors who will work on SEO, so you don't want to lose your rank to them.
Moreover, search engines prefer websites with regular new content. That is why SEO is an endless process for optimizing websites. Nevertheless, it should not discourage you from optimizing your website.
SEO can certainly help you improve your business and ask more people about landscaping.
In other words, you generate more leads by creating SEO-friendly content. A person who searches for your services on Google sees your website for landscape on SERPs (Search Engine Result Pages) and therefore visits your website.
When going through the content on your website, he will be assured that you provide excellent services. As a result, your customer base increases. To place your website on SERPs, you must have SEO-friendly content. To help you create SEO-friendly content, you must do the following.
[Struggles to be found in Google? Click here to request an SEO quote]
[Struggles to be found in Google? Click here to request an SEO quote]
2 # SELECT THE MOST APPROPRIATE TOPICS
You must first identify the topics for which you will be writing. One way is to check what the competitors or your industry influencers are talking about.
You can also get a reasonable idea when dealing with your customers in which services they are interested. Even when someone wants something, he will search for it online. That is why you can always search for topics on Google and Bing.
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When you enter a keyword in the search query, search engines will give some recommendations or a list of keywords related to the search term.
Similarly, when you view the bottom of the SERP, there is a list of related searches.
After you have identified the topics, you can create multiple sub-topics to write content. For example, if your topic is local landscaping, your sub-topics may include "different types of local landscaping", "benefits of landscaping", "mistakes to avoid during landscaping", etc.
In fact, you can create topics based on specific services that you may offer, such as 'snow removal', 'driveway area', 'asphalt and paving', 'sandblasting', 'residential concrete', etc. For each of these topics, you can have multiple sub-topics where you teach your target audience.
However, if you only want to rank your website for specific landscape architecture, such as "landscape design for homes," you can create topics that only relate to specific services.
[Don't have time to learn SEO? Click here to request an SEO quote]
[Don't have time to learn SEO? Click here to request an SEO quote]
3 # LANDSCAPING TERMS BASED KEYWORDS RESEARCH
Your content can only be SEO-friendly when you add keywords for which you want to appear. For example, if you want your landscape architecture website to be listed for "landscape services," you need to add this keyword to your content.
However, you do not have to determine the keywords yourself. First, you must see what your target audience uses to search for landscape design. If they use "landscape designs" or "landscape architects," you must use these keywords instead.
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Now the question arises: how do you know what your audience is looking for?
One of the ways to determine the keywords is to use "Google auto-complete" or "related searches" that appears at the end of SERPs.
There are several other websites that offer keyword suggestions or keyword research tools, but since Google is the most popular search engine, it's best to adhere to them.
Previously, Google provided Google Keyword Planner where you would get a list of the most commonly used keywords or terms. To view this information now, you must sign in to Google AdWords and start your online campaign.
By running the Google AdWords campaign, you gain access to the Google Keyword Planner tool and retrieve the relevant keywords related to landscape architecture. Moreover, you can be sure that you will also get some quick leads through Google AdWords.
Another way to determine the most popular keywords is to use Google Trends. All you have to do is enter a word that is relevant to landscaping. For example, if you type 'asphalt concrete', you get the list of places where the term is used most often, related topics, related searches and interest or the use of a term over time. So Google Trends helps you identify the popular topics or terms that people around the world use.
You must keep in mind that there are keywords twice: short keywords and long keywords. Short-tail keywords can be "landscaping", "landscaping", "sandblasting", etc. that are generally used. Long-tailed keywords have multiple words and are more specific, such as "commercial landscaping in Edmonton," etc.
If you want to target a large group of audiences, short keywords can be used because they are more general. Yet it is important to note that many competitors will use short-tailed and that you have to surpass multiple websites. Long-tail keywords are ideal if you want to target a specific group of people, such as people living in Edmonton, and want to landscape for commercial purposes only.
In addition, you will have a smaller number of websites that focus on offering commercial services for a region in Edmonton. In this case, you have a few visitors on your websites, but your conversion rate will be high.
4 # CONTENT CREATION
Create content taking into account your target audience. Also, make sure there are no grammatical errors and the sentence structure flows well.
In other words, it means that readers should not find it difficult to read your statements. In addition, make sure that you use words that can be easily understood by your readers.
If the public cannot understand certain conditions, they may not be interested in reading your content, even if you have good and unique information to share.
When it comes to creating content, you must ensure that there is often new content on your website. The number of monthly blogs depends on the number of landscape services you offer, the number of keywords for which you want to rank the website, etc. When creating content, make sure that your content is valuable and unique to your audience.
Generally, websites make the mistake of putting too much emphasis on the number of keywords used on the blog instead of focusing on the quality of the post. For a 500 words content part, the addition of 2-3 keywords must suffice.
It should be noted that keywords are not the only parameters for creating SEO-friendly content. There are multiple elements on the page and outside the page that will help you increase your website rank.
Assuming you have many keywords in your content and your blog post is displayed in the SERPs. You will see a peak in your web traffic. But if your visitors don't find your content interesting or valuable to them, they will leave your website.
As a result, there will be a high bounce rate. High bounce rates are an indication to search engines that users do not like your content and so they will lower your website rank. That is why it is important that you create content that educates the target audience and provides quality information.
Create long content if possible. The more information you handle in your content, this indicates that you are an expert in providing landscape services. That is why more people are likely to choose your landscaping.
[Do you want to score higher in Google? Click here to request an SEO quote]
[Do you want to score higher in Google? Click here to request an SEO quote]
5 # INBOUND AND OUTBOUND LINK BUILDING
Add links to your content. Links can contain both external and internal links. Even if you find it difficult to retrieve an external link, you must ensure that you add internal links to your blog posts.
If one of your blogs gets a good position in the search results, the other internal links can make the other web pages easily indexed by search engines. Moreover, there is a good chance that the position of your linked webpage will improve.
This is because links are an indication to users that if you want to know more about a specific topic, you can visit the linked webpage and get more information.
That is why it is important that you use the correct anchor text to add links. From a search engine point of view, links indicate that the added link is a credible source or that the linked webpage contains essential information.
When adding links, make sure that the anchor text matches the information on the linked webpage. For example, if your anchor text contains "contact a gardening company" and then clicks on the anchor text, the user should be redirected to your "contact us" web page.
Similarly, if the anchor text contains "prevent landscape errors," the linked web page must contain information about landscape errors. Do not make the mistake and do not add too many links to your content. Too many links lead to bad user experience. Imagine going through a blog post that contains links everywhere in the content.
You can even accidentally click on some links, especially when using a smartphone to browse through the content. Therefore, only add links if you think a reader will click earlier or if you are unable to provide more information on the same blog post.
6 # OPTIMIZE IMAGES
Images are one of the most important elements when creating your content. You may have different images that represent your work, especially for decorative concrete, garden landscape, etc. Therefore, you need to optimize the images.
The search engines cannot understand what the image is about unless you mention it in the alt tag. The alt tag is a field that appears when you upload an image to your landscape architecture website. In the alt tag section, add the keywords for which your content is written. Be sure to add the title and a brief description of the image in addition to adding keywords to your alt tag.
To boost your SEO efforts, it is also recommended to add keywords in your URL, the title of the blog post and the meta description tag. If you follow these points, you can certainly create content that is SEO-friendly. But don't be surprised if your blog doesn't appear on the first few pages of the search results.
Remember that SEO for landscaping is a continuous process and that you regularly have to create SEO-friendly content to improve your website rank. If you do not have a team with the right skills to develop content, you are advised to call in the help of a digital marketing expert.
In fact, a digital marketing expert will also provide SEO for modelling the website and ensure that the rank of the website is improved.
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