Why Do Your Business Need Local SEO?

Formerly a new frontier, the Internet has become a very busy place. Businesses are faced with intense competition while trying to attract attention in search engine results. At the same time, Internet users are constantly looking for products and services that improve their lives.

Local searches are becoming an increasingly important part of the process as businesses and customers search online. I wonder why? Here are some clues:

1. Increased local search traffic conversion rate

Google can now provide specific search results that are appropriate for the person performing the search. Of course, under the condition that the person is logged in to a Google account. Search results are customized according to several factors. Two of them are personal search history and geographic location.

In a nutshell, Google gets all the information gathered about the user's preferences, combines it with the user's location, and compares this information with the local business to provide the best results for the user's needs.

From the user's perspective, these results are very relevant, timely, and useful enough for the user to act quickly. At the same time, personalized search result traffic sent to commercial websites is more specific and tends to improve.

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2. Google supports local business

If you look at the history of Google's free tool offerings, you can see that they exist for a while. Tools such as Analytics and Webmaster Tools (now known as Search Console) are most commonly used by individuals, small businesses, and all types of organizations facing the challenge of restricted access to resources. The

Some people say that Google is very generous as it is committed to small businesses and systematically helps them establish their online presence and promote themselves. But without a solid argument or official statement from Google, this is just a guess. However, Google recently started updating its search algorithm, especially for small local businesses.

This change, publicly known as Pigeon Update, aims to increase the visibility of local companies in search engine results. In the past, Google prioritized major brands when displaying results. So, for example, if he was looking for a place to eat a delicious hamburger, he will be referred to the nearest McDonalds. Now you can choose from small but popular hamburger places that you didn't even know exist in your neighbourhood.

3. Google constantly redefines search results to provide better service to users

As mentioned earlier, Google Pigeon Update has redefined the importance of local search results and is now displayed in parallel with traditional search results. If you are wondering why Google has changed the course so dramatically, the answer is probably the user.

Given the changing behaviour of users, Google is surely meeting their needs. At present, 59% of all searches are performed with local intent, and about half of mobile searches are performed to find information about local businesses such as opening hours and store addresses.

4. Local search is less competitive than global search

With millions of new websites appearing every year and hundreds of companies becoming businesses, small businesses are increasingly getting attention online. Because they have fewer resources to invest in search optimization than major brands, the potential profit from search engines continues to decline.

What this means is that business owners now have to point to smaller areas and smaller niches that are easier to put their marks in front of prospective customers. Therefore, your company may not appear as one of the major companies in your country, but you have a lot of chances to get inside the best company in your city or neighbourhood. In this way, they can get desirable exposure that can lead to new sales opportunities.

Conclusion

As the Internet evolves, search engines will definitely continue to evolve. And at this point, local search is likely to become even more important by helping connect search engine users with relevant results and helping to raise awareness of the company. Certainly, local search is no longer an option, it is necessary.

SMRAZU

SMRAZU is a much sought after SEO consultant, trainer, and digital marketing expert at Fiverr. Equipped with a digital marketing professional knowledge, owning many off-line and online businesses and having over 5 years of experience in business marketing and application of modern technology, SMRAZU has helped much business with improved search engine visibility, website ranking, and business growth through professional and proven SEO and Internet Marketing Services. Leading with the mission statement "Your Success is Our Success!", He has led his team and his clients on a path of success. He has also mentored many struggling marketing enthusiasts to help them succeed in the same niche. He truly believes in God's abundance, lives in gratitude and looks forward to serving you in the future.

SMRAZU is a passionate blogger at KingHasanSEO. He loves to share his knowledge about the latest and productive Link building Resources through his blogs.